Growth
Grimaldi's against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Grimaldi's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.3% |
| 2 |
C
Casey's
|
+1.3% |
| 3 |
L
Little Caesars
|
+8.8% |
| 4 |
P
Papa John's Pizza
|
+2.6% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-3.0% |
| 7 |
C
Chuck E. Cheese
|
+1.2% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.5% |
| 10 |
L
LaRosa's Pizzeria
|
-3.7% |
| 26 |
G
Grimaldi's
|
+13.4% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Grimaldi's locations across 11 US states.
Customer overlap
Who shops at Grimaldi's
Tracked chains Grimaldi's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hy-Vee Distribution
80
Hy-Vee Distribution
80
T
Tropical Sno Ankeny
70
M
Meridian Main Street Market
45
5
5th Street Pizza
35
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