Growth
Norman's Hallmark Shop against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Norman's Hallmark Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.9% |
| 2 |
B
BoxLunch
|
-11.6% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.4% |
| 5 | V VIP Smoke Shop | -32.3% |
| 6 |
T
The Paper Store
|
-2.4% |
| 7 | V Vance Outdoors | -15.0% |
| 8 | D Disney Springs Marketplace | -12.2% |
| 9 |
P
POP Mart
|
- |
| 10 | B Bronner's CHRISTmas Wonderland | -11.9% |
| 13 | N Norman's Hallmark Shop | -2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Norman's Hallmark Shop locations across 2 US states.
Tracked stores by state
- Pennsylvania 17
- New Jersey 5
Customer overlap
Who shops at Norman's Hallmark Shop
Tracked chains Norman's Hallmark Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McCaffrey's Food Market
60
McCaffrey's Food Market
60
M
McCaffery's Food Markets
54
McCaffery's Food Markets
54
M
McCaffrey's Food Markets
39
McCaffrey's Food Markets
39
S
Stauffers of Kissel Hill
37
Stauffers of Kissel Hill
37
B
Big Oak Citgo
35
N
New Mart
28
4
415 Pro Hardware
27
C
Caravia Fresh Foods
26
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