Growth
Norman's Hallmark Shop against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Norman's Hallmark Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
| 33 |
N
Norman's Hallmark Shop
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Norman's Hallmark Shop locations across 2 US states.
Tracked stores by state
- Pennsylvania 18
- New Jersey 4
Customer overlap
Who shops at Norman's Hallmark Shop
Tracked chains Norman's Hallmark Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McCaffery's Food Markets
100
McCaffery's Food Markets
100
M
McCaffrey's Food Market
94
McCaffrey's Food Market
94
M
McCaffrey's Food Markets
54
McCaffrey's Food Markets
54
B
Big Oak Citgo
53
C
Caravia Fresh Foods
44
Caravia Fresh Foods
44
4
415 Pro Hardware
43
N
New Mart
42
D
Dogs & Cats Rule
36
P
PRIME at City Market
36
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