Growth
New Image against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New Image's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
+3.8% |
| 2 |
S
Sport Clips Haircuts
|
+1.5% |
| 3 |
S
Supercuts
|
-2.3% |
| 4 |
H
Hair Cuttery
|
+3.4% |
| 5 | F Fantastic Sams | -7.5% |
| 6 |
S
SmartStyle
|
-30.2% |
| 7 | C Cost Cutters | -3.1% |
| 8 | S Sharkey's Cuts for Kids | +14.2% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
-5.6% |
| 10 | H Holiday Hair | -5.7% |
| 49 | N New Image | -0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked New Image locations across 12 US states.
Tracked stores by state
- Indiana 2
- Michigan 2
- Texas 2
- California 1
- Georgia 1
- Massachusetts 1
- New Jersey 1
- Ohio 1
- Rhode Island 1
- South Carolina 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at New Image
Tracked chains New Image customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
City of Aiken City Hall Offices
100
W
Williston IGA
81
3
306 On York
64
L
Lucky Gas
62
B
Breezy Hill Curb Market
60
R
Racers Food Store
59
N
Nail Pro & Spa
58
M
MG Nail Spa
57
B
Bush's Seafood
47
J
Just Julie's
42
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