Growth
Margaritaville against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Margaritaville's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
| 21 |
M
Margaritaville
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Margaritaville locations across 18 US states.
Tracked stores by state
- Florida 9
- California 2
- Mississippi 2
- New York 2
- Ohio 2
- Tennessee 2
- Texas 2
- Arizona 1
- Georgia 1
- Illinois 1
- Kansas 1
- Louisiana 1
- Massachusetts 1
- Minnesota 1
- New Jersey 1
- Nevada 1
- Oklahoma 1
- South Carolina 1
Customer overlap
Who shops at Margaritaville
Tracked chains Margaritaville customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
River Spirit Casino
100
U
Universal's Aventura Hotel
40
W
Walt Disney World
19
Walt Disney World
19
U
Universal Orlando Resort
16
Universal Orlando Resort
16
U
Universal
13
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