Growth
Margaritas Mexican Restaurants against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Margaritas Mexican Restaurants's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
|
-14.7% |
| 2 |
P
|
+7.2% |
| 3 |
F
|
+4.5% |
| 4 |
C
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Margaritas Mexican Restaurants locations across 9 US states.
Tracked stores by state
- New Hampshire 9
- Massachusetts 4
- Maine 3
- California 1
- Connecticut 1
- North Carolina 1
- New Jersey 1
- New Mexico 1
- Tennessee 1
Customer overlap
Who shops at Margaritas Mexican Restaurants
Tracked chains Margaritas Mexican Restaurants customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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