Growth
Los Tacos against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Los Tacos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Los Tacos locations across 10 US states.
Customer overlap
Who shops at Los Tacos
Tracked chains Los Tacos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pechanga Gas Station
100
C
Camp Pendelton
89
F
Frazier Farms
58
Frazier Farms
58
L
Lisa Donut & Boba
45
K
Killarney's Restaurant & Irish Pub
45
A
Aztek Tacos
37
S
Sal'S E-Z-Stop
36
T
Temecula Wine And Spirits
35
L
La Favorita Ranch Market
33
E
Empire Gas & Liquor
32
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