Growth
Las Islas Marias against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Las Islas Marias's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Las Islas Marias locations across 7 US states.
Tracked stores by state
- Illinois 9
- California 5
- Oregon 2
- Kansas 1
- Tennessee 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Las Islas Marias
Tracked chains Las Islas Marias customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Carniceria Jimenez
100
W
Windy City Fresh Market
79
L
Los Potrillos Food Market
73
L
Las islas
70
S
Supermercado Chapala
66
S
Supermercado
62
V
Valle's Produce
59
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