Growth
Las Delicias against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Las Delicias's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Las Delicias locations across 12 US states.
Tracked stores by state
- California 4
- Colorado 4
- Illinois 4
- Tennessee 3
- Florida 2
- Maryland 2
- New York 2
- Pennsylvania 2
- Arkansas 1
- South Carolina 1
- Texas 1
- Wyoming 1
Customer overlap
Who shops at Las Delicias
Tracked chains Las Delicias customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Murphy's Cee Bee
55
C
Cantina Liquor
34
C
City of Thornton Government
30
T
The Original Chubby's
29
O
Overland Foods
26
B
Buster's Liquors & Wines
25
A
Ameristar Black Hawk
25
L
La Tienda Michoacana
23
More trends