Growth
La Palapa against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Palapa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked La Palapa locations across 11 US states.
Tracked stores by state
- Texas 7
- California 4
- Maryland 2
- Pennsylvania 2
- Colorado 1
- Illinois 1
- Indiana 1
- Nevada 1
- New York 1
- Utah 1
- Washington 1
Customer overlap
Who shops at La Palapa
Tracked chains La Palapa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hardester's Market
100
C
Casey's Bar and Grille
84
Q
QFC Gas
71
QFC Gas
71
A
Atlantic Food & Spirits
66
C
Carniceria El Ranchito
55
M
Manor Hill Tavern
50
U
Uncle Buddy's Pumps
48
B
Bear Creek Country Store
45
D
Don Miguel Tienda y Taqueria
44
R
Randy's Short Stop
42
More trends