Growth
La Herradura against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Herradura's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked La Herradura locations across 17 US states.
Tracked stores by state
- Oregon 4
- Alabama 2
- New York 2
- Texas 2
- Virginia 2
- Washington 2
- Colorado 1
- Florida 1
- Illinois 1
- Indiana 1
- Kansas 1
- Louisiana 1
- North Carolina 1
- New Mexico 1
- Pennsylvania 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at La Herradura
Tracked chains La Herradura customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mojo Bones
100
L
Little Creek Commissary
82
N
New River Tap House
65
F
Fenn's Country Market
60
L
Lendy's 2.0
54
T
Tried & True Alehouse
52
Tried & True Alehouse
52
H
HK on the Bay
52
B
Borjo Coffeehouse
50
B
Bargersville Liquor
48
Bargersville Liquor
48
V
Virginia Beach Veterinary Hospital
44
More trends