Growth
impressions against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks impressions's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
+3.8% |
| 2 |
S
Sport Clips Haircuts
|
+1.5% |
| 3 |
S
Supercuts
|
-2.3% |
| 4 |
H
Hair Cuttery
|
+3.4% |
| 5 | F Fantastic Sams | -7.5% |
| 6 |
S
SmartStyle
|
-30.2% |
| 7 | C Cost Cutters | -3.1% |
| 8 | S Sharkey's Cuts for Kids | +14.2% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
-5.6% |
| 10 | H Holiday Hair | -5.7% |
| 118 | I impressions | +1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked impressions locations across 11 US states.
Customer overlap
Who shops at impressions
Tracked chains impressions customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Highland House
100
O
Outpost Natural Foods
47
C
Café Hollander
38
F
Fiddleheads Coffee
34
Fiddleheads Coffee
34
M
Marcus North Shore Cinema
30
Marcus North Shore Cinema
30
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