Growth
Lion's Choice against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lion's Choice's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 |
D
Dairy Queen
|
-0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 95 |
L
Lion's Choice
|
+0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Lion's Choice locations across 2 US states.
Customer overlap
Who shops at Lion's Choice
Tracked chains Lion's Choice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dobbs Tire & Auto Centers
24
Dobbs Tire & Auto Centers
24
W
Washington University Physicians
23
S
Syberg's
23
Syberg's
23
T
The Post Sports Bar & Grill
19
M
Midtowne Market
19
W
Wentzville License Office
19
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