Growth
House of China against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks House of China's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked House of China locations across 8 US states.
Customer overlap
Who shops at House of China
Tracked chains House of China customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bruno Bros Pizza
100
T
Triangle Foods
79
L
Lutz Ace
73
E
East Pine Liquor
70
S
Sidekicks BBQ & Steaks
69
M
Monarca Wings & Mexican Restaurant
58
B
Bush Animal Clinic
54
B
Buffalo Discount Liquor
53
L
Lutz Petroleum
53
S
SL Sausage Company
47
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