Growth
Harold's Chicken Shack against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harold's Chicken Shack's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 24 |
H
Harold's Chicken Shack
|
+6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Harold's Chicken Shack locations across 6 US states.
Customer overlap
Who shops at Harold's Chicken Shack
Tracked chains Harold's Chicken Shack customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Matteson Wine and Spirits
84
I
Italian Fiesta Pizzeria
81
J
Jamaica Jerk Villa Bar & Grill
73
S
Sistar Beauty
72
I
Ike's Liquors
71
S
South Loop Cafe
70
C
City Sports
68
City Sports
68
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