Growth
Happy Dragon against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Dragon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 82 | H Happy Dragon | -10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Happy Dragon locations across 12 US states.
Tracked stores by state
- Indiana 7
- California 3
- Oregon 3
- Kentucky 2
- Florida 1
- Massachusetts 1
- Maine 1
- Missouri 1
- New York 1
- Ohio 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Happy Dragon
Tracked chains Happy Dragon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Purkey's Liquor
100
K
KFC / Taco Bell
99
KFC / Taco Bell
99
E
Edwardo's Pizza and Subs
96
G
Grant County Clerk
76
B
Bob & Mike's Mini Mart
69
D
Dayton Country Store
65
P
Paul's Variety
62
S
Saco House of Pizza
62
G
Grant County Drugs
62
M
Mick's Sports Bar
62
More trends