Growth
Guadalajara against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Guadalajara's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Guadalajara locations across 13 US states.
Customer overlap
Who shops at Guadalajara
Tracked chains Guadalajara customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
WyHy Federal Credit Union
100
WyHy Federal Credit Union
100
B
Blue Ridge Farmers Coop
85
L
Legacy Fuel
78
L
Lazy Parrot Grill
73
U
Uncle Charlie's Package Liquor, Grill and Tavern
68
E
El Mark-O Lanes
68
C
Campbell Equipment Inc.
59
B
Billingsley 66 Car Wash
59
A
Autumn Trails Veterinary Center
58
F
FE Warren Commissary
55
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