Growth
El Toro Mexican Restaurant against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Toro Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked El Toro Mexican Restaurant locations across 11 US states.
Customer overlap
Who shops at El Toro Mexican Restaurant
Tracked chains El Toro Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
City of Taylorsville
100
M
Main Street 1908
80
Z
Zeppes Pizza and Subs
46
A
Asiel's Restaurant
41
S
Stampede Burger
38
R
Red Express
38
J
Jimmy Joe's Texas Kitchen
37
L
La Casona
37
H
High Springs BMX
34
K
Kims
32
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