Growth
El Super Taco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Super Taco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked El Super Taco locations across 9 US states.
Tracked stores by state
- Colorado 4
- Minnesota 3
- California 2
- Arkansas 1
- Arizona 1
- North Carolina 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at El Super Taco
Tracked chains El Super Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Carson Commissary
100
Fort Carson Commissary
100
F
Ft Carson
35
M
Montana Liquor
27
C
Carniceria Leonela
27
T
Tacos Del Gordo
25
P
Phil Long Dealerships
24
R
Rookies Taphouse and Eatery
23
K
Kwik and Go
21
P
Pet Pantry & Dog Wash
20
D
Dragon King Chinese
19
More trends