Growth
El Matador Restaurant against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Matador Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked El Matador Restaurant locations across 9 US states.
Tracked stores by state
- California 3
- Utah 3
- Arkansas 1
- Georgia 1
- Idaho 1
- Kentucky 1
- New Jersey 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at El Matador Restaurant
Tracked chains El Matador Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dick's Market
100
L
Lil' Pig Market
39
C
Cornerstone Market
34
U
UnCorked Wine Spirits
30
E
El Cactus Mexican Grille
30
O
Orlando's Mexican Restaurant
29
A
Amigos Mexican Cocina
24
W
Walker County Sanitary Landfill
23
P
Plates & Palates
23
D
Dick's Fresh Market
22
Dick's Fresh Market
22
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