Growth
El Jimador against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Jimador's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked El Jimador locations across 14 US states.
Tracked stores by state
- South Carolina 4
- Texas 4
- Colorado 2
- Kansas 2
- Missouri 2
- Wisconsin 2
- Arkansas 1
- Louisiana 1
- Minnesota 1
- New Hampshire 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Virginia 1
Customer overlap
Who shops at El Jimador
Tracked chains El Jimador customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Price's Country Store
100
B
BOHO Pizza and Brew
87
O
Oswald Wholesale Lumber Inc
79
G
Gilbert IGA
69
T
The Nail Room LLC
68
C
Carolina Wings and Ribhouse
63
Carolina Wings and Ribhouse
63
R
Rush's
62
L
Lizard's Thicket
60
S
Shooters Choice
57
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