Growth
Crossfit against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crossfit's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-7.2% |
| 2 |
C
Crunch Fitness
|
- |
| 3 |
P
Planet Fitness
|
-31.8% |
| 4 |
E
Equinox
|
-2.9% |
| 5 |
L
Life Time
|
- |
| 6 |
E
EōS Fitness
|
- |
| 7 |
G
Gold's Gym
|
-19.6% |
| 8 |
A
Anytime Fitness
|
+0.3% |
| 9 |
U
UFC GYM
|
-4.2% |
| 10 |
O
Onelife Fitness
|
-53.5% |
| 64 |
C
Crossfit
|
-28.0% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Crossfit locations across 20 US states.
Tracked stores by state
- California 4
- North Carolina 4
- Connecticut 3
- Michigan 3
- Ohio 3
- Alabama 2
- Arkansas 2
- Georgia 2
- Illinois 2
- New Jersey 2
- New York 2
- Texas 2
- Florida 1
- Hawaii 1
- Indiana 1
- Mississippi 1
- South Carolina 1
- Virginia 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at Crossfit
Tracked chains Crossfit customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
CPS Energy
100
CPS Energy
100
S
Santikos Entertainment
2
Santikos Entertainment
2
More trends