Growth
Crossfit against its category
The biggest tracked US gyms chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crossfit's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-19.9% |
| 2 |
O
Orangetheory Fitness
|
-16.7% |
| 3 |
C
Crunch Fitness
|
- |
| 4 |
P
Planet Fitness
|
-22.8% |
| 5 |
C
Crossfit
|
-12.3% |
| 6 | Q Quantico Gym | - |
| 7 |
E
Equinox
|
- |
| 8 |
H
Hyvee Hall
|
-17.1% |
| 9 |
O
Onelife Fitness
|
+7.0% |
| 10 | P Planet Hollywood | -6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Crossfit locations across 20 US states.
Tracked stores by state
- Texas 8
- California 4
- Florida 3
- Louisiana 3
- Arizona 2
- North Carolina 2
- Ohio 2
- Tennessee 2
- Utah 2
- Wisconsin 2
- Alabama 1
- Colorado 1
- Illinois 1
- Indiana 1
- Maryland 1
- Missouri 1
- Mississippi 1
- New York 1
- Oklahoma 1
- South Carolina 1
Customer overlap
Who shops at Crossfit
Tracked chains Crossfit customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Davis Food & Drug
100
S
Stewart's Market Castle Dale
58
U
Ute Petroleum
50
S
Stewart's Marketplace
48
S
Strata Networks
36
Strata Networks
36
B
Basin Sports
34
Basin Sports
34
M
Mort's Car Wash & Fuel
31
Mort's Car Wash & Fuel
31
T
The Clinic
30
U
Ute Plaza Supermarket
30
S
Swain Brothers
30
More trends