Growth
Crimson Coward against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crimson Coward's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 67 |
C
Crimson Coward
|
-20.8% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Crimson Coward locations across 6 US states.
Tracked stores by state
- Maryland 7
- California 5
- Virginia 4
- Michigan 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Crimson Coward
Tracked chains Crimson Coward customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Q
Quantico MCB Commissary
100
Quantico MCB Commissary
100
J
Jeff Rouse Swim and Sport Center
70
D
Del's Automotive
67
A
AMF Dale City Lanes
62
E
El Viejon Mexican Grill & Bar
60
B
Buraq Auto Service
59
A
Aquia - Garrisonville Animal Hospital
57
E
Escape Salon & Day Spa
54
E
Eddie's Repair Shop
52
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