Growth
China 1 against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China 1's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked China 1 locations across 12 US states.
Tracked stores by state
- Florida 10
- Michigan 5
- Tennessee 4
- Georgia 2
- Kentucky 2
- South Carolina 2
- Virginia 2
- Alabama 1
- North Carolina 1
- New Jersey 1
- Texas 1
- Wisconsin 1
Customer overlap
Who shops at China 1
Tracked chains China 1 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
City of Taylorsville
100
T
Taylorsville Country Club
73
N
Newport Utilities
40
D
Discount Food Store
38
P
Pepper's Mexican Restaurant
37
V
Vinckier Foods
35
S
Spencer County Clerk
33
S
Shelby County Clerk
25
S
Shelbyville Chrysler Dodge Jeep Ram
24
S
Shelby Energy Cooperative
22
Shelby Energy Cooperative
22
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