Growth
Burrito Express against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burrito Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Burrito Express locations across 12 US states.
Tracked stores by state
- Arizona 6
- New Mexico 5
- Texas 5
- California 4
- Illinois 3
- Alabama 1
- Colorado 1
- Indiana 1
- Kentucky 1
- Mississippi 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Burrito Express
Tracked chains Burrito Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
In The Zone IX
75
L
Latitudes
62
H
Hometown Grocery
55
G
Gunnell's Tire & Auto
55
S
Santa Ana Star Casino
50
Santa Ana Star Casino
50
T
Treeland Nurseries
48
B
Boca Taqueria
44
More trends