Growth
Boston Market against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boston Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Boston Market locations across 9 US states.
Tracked stores by state
- Texas 7
- New Jersey 6
- Pennsylvania 6
- New York 5
- Delaware 2
- Massachusetts 2
- Florida 1
- Illinois 1
- Ohio 1
Customer overlap
Who shops at Boston Market
Tracked chains Boston Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tops Cooking School
100
P
Palm Tree Marketplace
83
F
Fresh Grocer
59
Fresh Grocer
59
F
Fuel City Car Wash
53
P
PJP Marketplace
50
H
Hair Buzz
48
J
Jenny's Beauty Supply
47
More trends