Growth
Boba Tea Company against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boba Tea Company's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 22 |
B
Boba Tea Company
|
+12.0% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Boba Tea Company locations across 3 US states.
Tracked stores by state
- New Mexico 8
- Arizona 6
- Texas 1
Customer overlap
Who shops at Boba Tea Company
Tracked chains Boba Tea Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Avanyu Travel Plaza
97
C
Crackin' Crab
71
N
Nambe Falls Travel Center
66
E
El Parasol
63
El Parasol
63
J
Jo-Ji's Sushi & Teppan Grill
63
F
Fusion Tacos
62
F
Fusion Tacos Pojoaque Kicks
62
P
Pojoaque Supermarket
58
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