Growth
Boba Tea Company against its category
The biggest tracked US beverage shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boba Tea Company's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
FiiZ Drinks
|
-8.6% |
| 2 |
K
Kung Fu Tea
|
-12.5% |
| 3 |
H
HTeaO
|
+6.6% |
| 4 |
T
Tai Chi Bubble Tea
|
+11.0% |
| 5 |
H
Happy Lemon
|
+4.7% |
| 6 |
D
Ding Tea
|
-7.0% |
| 7 |
S
Sharetea
|
-21.8% |
| 8 | T The Alley | +8.0% |
| 9 |
I
It's Boba Time
|
+7.3% |
| 10 |
K
Kokee Tea
|
-0.6% |
| 33 |
B
Boba Tea Company
|
+13.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Boba Tea Company locations across 3 US states.
Tracked stores by state
- Arizona 6
- New Mexico 3
- Texas 1
Customer overlap
Who shops at Boba Tea Company
Tracked chains Boba Tea Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Crackin' Crab
51
R
Round One
49
Round One
49
D
Davis Monthan AFB Flight Line
41
G
Golden Pride
33
Golden Pride
33
S
Sandia Resort & Casino
29
E
El Mezquite Market
29
S
Stripes Burrito Co
29
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