Growth
Alejandro's Mexican Food against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Alejandro's Mexican Food's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Alejandro's Mexican Food locations across 9 US states.
Tracked stores by state
- California 3
- Texas 3
- Hawaii 2
- Virginia 2
- Arizona 1
- Florida 1
- Kansas 1
- Michigan 1
- New Mexico 1
Customer overlap
Who shops at Alejandro's Mexican Food
Tracked chains Alejandro's Mexican Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor
100
V
Valley Center Market Inc
98
M
McConnell AFB Commissary
96
McConnell AFB Commissary
96
H
Hickam AFB Commissary
93
Hickam AFB Commissary
93
O
Ord Community Commissary
88
G
Goodfellow AFB Commissary
80
Goodfellow AFB Commissary
80
Z
Zero One Ale House
74
M
Mac and Bob's
68
L
La Charrita Market
65
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