Growth
Alejandro's Mexican Food against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Alejandro's Mexican Food's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Alejandro's Mexican Food locations across 7 US states.
Customer overlap
Who shops at Alejandro's Mexican Food
Tracked chains Alejandro's Mexican Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor
100
V
Valley Center Market Inc
96
H
Hickam AFB Commissary
94
Hickam AFB Commissary
94
O
Ord Community Commissary
88
M
Mac and Bob's
86
Z
Zero One Ale House
85
M
McConnell AFB Commissary
84
McConnell AFB Commissary
84
P
Pearl Harbor Commissary
67
Pearl Harbor Commissary
67
A
Allsports Cafe Salem
62
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