Trends · data through September 2026

Bakeries, Donuts & Desserts in Cambridge

Iceflower tracks 76 stores from 34 bakeries, donuts & desserts in Cambridge. Greggs grew fastest over the last year, ahead of Fitzbillies and Simmons Bakers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
34
Tracked stores
76
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Greggs and Fitzbillies sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - +7.9%
2 F Fitzbillies logo Fitzbillies - -0.2%
3 S Simmons Bakers logo Simmons Bakers - -9.1%
4 D Dorringtons logo Dorringtons - -10.7%
5 G GAIL's logo GAIL's - -13.5%
6 B Boswell & Son - -55.6%
  • Greggs
  • Dorringtons
  • Fitzbillies
  • GAIL's
  • Simmons Bakers
  • Cake Box
  • Proto Artisan Bakery
  • Other tracked chains

Store footprint

Store map

76 tracked store locations in Cambridge. The 7 largest tracked chains are highlighted.

  • Greggs (20)
  • Dorringtons (13)
  • Fitzbillies (3)
  • GAIL's (3)
  • Simmons Bakers (3)
  • Cake Box (2)
  • Proto Artisan Bakery (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 20
  • 2 D Dorringtons logo Dorringtons 13
  • 3 F Fitzbillies logo Fitzbillies 3
  • 4 G GAIL's logo GAIL's 3
  • 5 S Simmons Bakers logo Simmons Bakers 3
  • 6 B Boswell & Son 3
  • 7 C Cake Box logo Cake Box 2
  • 8 D Days Bakery 2
  • 9 W West Cornwall Pasty Co logo West Cornwall Pasty Co 2
  • 10 D Days Farm Shop & Bakery 1
  • 11 B Brick Lane Bagel Co logo Brick Lane Bagel Co 1
  • 12 D Days of Ashwell 1
  • 13 T Thirteen Artisan Bakery 1
  • 14 P Pasticceria Di Leo 1
  • 15 M Mayfield Farm Bakery 1
  • 16 L Lanes Bakery 1
  • 17 M Maison Clement 1
  • 18 L Le Patissier 1
  • 19 M Millie's Cookies logo Millie's Cookies 1
  • 20 W Waffle and More logo Waffle and More 1
  • 21 B Boswell and Son 1
  • 22 B Boswell & Son Linton 1
  • 23 B Ben's Cookies logo Ben's Cookies 1
  • 24 C Celebrate It With Cake 1
  • 25 K Krispy Kreme logo Krispy Kreme 1
  • 26 T Tom's Cakes 1
  • 27 O Olyra Greek Bakehouse 1
  • 28 B Bravo Cafe and Patisserie 1
  • 29 D Dorringtons Ltd 1
  • 30 T The Bake Shop 1
  • 31 C Couzens Bakery 1
  • 32 H Hertford Cake Company 1
  • 33 H Heavenly Desserts logo Heavenly Desserts 1
  • 34 P Proto Artisan Bakery 1

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