Growth
The Cross Keys against its category
The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Cross Keys's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sovereigns | - |
| 2 | T The Red Lion | +2.7% |
| 3 |
B
Brewers Fayre
|
-22.3% |
| 4 | E Epworth House | - |
| 5 | O O'Neill's | +6.3% |
| 6 |
W
Wetherspoon
|
-0.5% |
| 7 | T The Royal Oak | +10.1% |
| 8 | Y YO! Waltham Abbey Tesco Kiosk | -8.4% |
| 9 | T The Crown | -4.5% |
| 10 | T The Ship Inn | -2.3% |
| 35 | T The Cross Keys | -10.2% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked The Cross Keys locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- East Midlands 7
- East of England 7
- North West 6
- Yorkshire and The Humber 6
- South West 5
- Wales 5
- North East 3
- Scotland 3
- South East 3
- London 2
- West Midlands 1
Customer overlap
Who shops at The Cross Keys
Tracked chains The Cross Keys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
John Lewis & Partners
100
T
Tesco Pharmacy
31
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