Chain · United Kingdom · data through September 2026

R Royal Oak

Iceflower tracks 56 Royal Oak stores across 11 of the UK's 12 regions and nations. It ranks #48 of 16,710 tracked UK bars, pubs & breweries by card spend. Its share of tracked category spend moved -4.5% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
56
Regions
11
Category
Bars, Pubs & Breweries
Category rank
#48

Growth

Royal Oak against its category

The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royal Oak's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 E Epworth House -
2 S Sovereigns -6.4%
3 T The Red Lion -2.6%
4 S Slug and Lettuce logo Slug and Lettuce +6.7%
5 T The Ivy +11.1%
6 O O'Neill's logo O'Neill's -0.1%
7 T The Royal Oak +5.4%
8 W Wetherspoon logo Wetherspoon +3.2%
9 Y YO! Waltham Abbey Tesco Kiosk -8.9%
10 T The White Horse +7.0%
48 R Royal Oak -4.5%

Share of tracked category spend, indexed

100 79.4 2024 Q4 2026 Q3

Store footprint

Store map

56 tracked Royal Oak locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 12
  • South East 10
  • South West 8
  • West Midlands 7
  • East Midlands 6
  • London 3
  • Wales 3
  • Yorkshire and The Humber 3
  • Scotland 2
  • East of England 1
  • Northern Ireland 1

Customer overlap

Who shops at Royal Oak

Tracked chains Royal Oak customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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