Growth
Lovisa against its category
The biggest tracked UK fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lovisa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
-1.5% |
| 2 |
W
Warren James Jewellers
|
-0.4% |
| 3 |
S
Swarovski
|
+14.7% |
| 4 |
L
Lovisa
|
- |
| 5 |
C
Claire's
|
-41.9% |
| 6 | P Penelope | -5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Lovisa locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- London 7
- South East 6
- Yorkshire and The Humber 4
- East of England 2
- Scotland 2
- North West 1
- South West 1
- Wales 1
- West Midlands 1
Customer overlap
Who shops at Lovisa
Tracked chains Lovisa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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