Growth
Lovisa against its category
The biggest tracked UK jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lovisa's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
-16.6% |
| 2 |
H
H.Samuel
|
-11.1% |
| 3 | W Warren James Jewellers | -6.3% |
| 4 | J Joyalukkas | - |
| 5 | H Hari Jewellers | - |
| 6 | R Raj Jewellers | - |
| 7 | G Goldbox | - |
| 8 |
S
Swarovski
|
-9.1% |
| 9 | B Beaverbrooks | +4.1% |
| 10 | S Saghana Jewellers | - |
| 11 |
L
Lovisa
|
+16.4% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Lovisa locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- London 5
- South East 5
- Yorkshire and The Humber 4
- Scotland 2
- East of England 1
- North West 1
- South West 1
- Wales 1
- West Midlands 1
Customer overlap
Who shops at Lovisa
Tracked chains Lovisa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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