Growth
Mooboo against its category
The biggest tracked UK beverage shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mooboo's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Fortnum & Mason
|
-1.1% |
| 2 | B Bestway / Sher Brothers | +11.9% |
| 3 | W Whittard of Chelsea | +8.6% |
| 4 | W Woodlands Tea Room | -17.8% |
| 5 | B Bettys | - |
| 6 | R Ringtons | - |
| 7 | B Bettys York | - |
| 8 | T T4 Milton Keynes | -19.0% |
| 9 | B Bubble CiTea | -42.1% |
| 10 | M Mainsgill Farm Shop | -1.7% |
| 13 | M Mooboo | -2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Mooboo locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- London 8
- South East 7
- North West 2
- East Midlands 1
- East of England 1
- Scotland 1
Customer overlap
Who shops at Mooboo
Tracked chains Mooboo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends