Chain · United Kingdom · data through September 2026

H HomeSense logo HomeSense

Iceflower tracks 38 HomeSense stores across 10 of the UK's 12 regions and nations. It ranks #2 of 2 tracked UK off-price stores by card spend. Its share of tracked category spend moved -5.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
38
Regions
10
Category
Off-Price Stores
Category rank
#2

Growth

HomeSense against its category

The biggest tracked UK off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HomeSense's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 T TK Maxx logo TK Maxx +0.3%
2 H HomeSense logo HomeSense -5.1%

Share of tracked category spend, indexed

100 90.1 2024 Q4 2026 Q3

Store footprint

Store map

38 tracked HomeSense locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 8
  • South West 7
  • East of England 5
  • North West 5
  • West Midlands 4
  • East Midlands 3
  • London 2
  • Wales 2
  • Scotland 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at HomeSense

Tracked chains HomeSense customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T TK Maxx logo TK Maxx 92
T Tesco Car Wash 79
S Sainsbury's Fuel logo Sainsbury's Fuel 51
J John Lewis & Partners logo John Lewis & Partners 42
J John Lewis logo John Lewis 40
H H&M logo H&M 35
N Next logo Next 35

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →