Chain · United Kingdom · data through September 2026

B B&M logo B&M

Iceflower tracks 36 B&M stores across 12 of the UK's 12 regions and nations. It ranks #2 of 279 tracked UK discount store chains by card spend. Its share of tracked category spend moved +4.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
36
Regions
12
Category
Discount Store
Category rank
#2

Growth

B&M against its category

The biggest tracked UK discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks B&M's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 P Poundland logo Poundland -14.1%
2 B B&M logo B&M +4.3%
3 S Savers logo Savers -
4 P Poundstretcher logo Poundstretcher +0.2%
5 B Boyes logo Boyes -42.7%
6 B B & M Stores logo B & M Stores -3.4%
7 W Wilko logo Wilko +0.3%
8 O OneBelow -3.8%
9 S Sam 99p -
10 T The Corner Shop +17.3%

Share of tracked category spend, indexed

100 87.5 2024 Q4 2026 Q3

Store footprint

Store map

36 tracked B&M locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • East Midlands 6
  • North West 5
  • Scotland 4
  • Wales 4
  • West Midlands 4
  • North East 3
  • East of England 2
  • South East 2
  • South West 2
  • Yorkshire and The Humber 2
  • London 1
  • Northern Ireland 1

Customer overlap

Who shops at B&M

Tracked chains B&M customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Cardamon at the Bridge 100
C Card city 82
A ALDI logo ALDI 73
T The Arty Card Company 72
G Golf Fang logo Golf Fang 66
C Cardzone 50
T Tesco logo Tesco 45
A Asda logo Asda 31
A Asda Petrol Station logo Asda Petrol Station 28

More trends

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