Growth
BMW against its category
The biggest tracked UK luxury car brands & dealers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks BMW's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mercedes-Benz
|
+8.0% |
| 2 |
A
Audi
|
-0.1% |
| 3 |
B
BMW
|
-18.7% |
| 4 | V Volvo | +9.8% |
| 5 | T The Collection | - |
| 6 | L Land Rover | -34.0% |
| 7 | P Porsche | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked BMW locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- East of England 2
- South East 2
- South West 2
- West Midlands 2
- London 1
- North East 1
- North West 1
- Northern Ireland 1
- Scotland 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at BMW
Tracked chains BMW customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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