Growth
Audi against its category
The biggest tracked UK car dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Audi's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | W We Buy Any Car | -13.1% |
| 2 |
M
Mercedes-Benz
|
+19.4% |
| 3 | A Arnold Clark | +15.1% |
| 4 |
A
Audi
|
-15.9% |
| 5 | S Sytner MINI | -15.0% |
| 6 | S Sytner BMW | +1.8% |
| 7 |
F
Ford Motor Company
|
-11.7% |
| 8 |
B
BMW
|
-16.4% |
| 9 | T Trade Centre UK | +16.0% |
| 10 | G Glyn Hopkin Nissan | -15.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Audi locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- London 5
- South East 3
- East Midlands 1
- East of England 1
- South West 1
- West Midlands 1
Customer overlap
Who shops at Audi
Tracked chains Audi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Costco Online Uk Ltd.
23
F
Fenwick
21
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