Growth
OneBelow against its category
The biggest tracked UK discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks OneBelow's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Poundland
|
-14.1% |
| 2 |
B
B&M
|
+4.3% |
| 3 |
S
Savers
|
- |
| 4 |
P
Poundstretcher
|
+0.2% |
| 5 |
B
Boyes
|
-42.7% |
| 6 |
B
B & M Stores
|
-3.4% |
| 7 |
W
Wilko
|
+0.3% |
| 8 | O OneBelow | -3.8% |
| 9 | S Sam 99p | - |
| 10 | T The Corner Shop | +17.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked OneBelow locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- Yorkshire and The Humber 9
- North East 3
- West Midlands 3
- North West 2
- London 1
- Scotland 1
- Wales 1
Customer overlap
Who shops at OneBelow
Tracked chains OneBelow customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tesco Café
100
G
Glasgo Cabs
68
Glasgo Cabs
68
More trends