Trends · data through September 2026

Underwear & Socks in Pennsylvania

Iceflower tracks 76 stores from 22 underwear & socks in Pennsylvania. Excitement Adult Superstores grew fastest over the last year, ahead of Victoria's Secret and Soma Intimates.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
22
Tracked stores
76
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Excitement Adult Superstores and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Excitement Adult Superstores ▲2 +9.0%
2 V Victoria's Secret logo Victoria's Secret - +4.9%
3 S Soma Intimates logo Soma Intimates - -5.1%
4 J Jockey logo Jockey ▼1 -10.2%
5 H Hanesbrands logo Hanesbrands ▼1 -99.2%
  • Victoria's Secret
  • Soma Intimates
  • Excitement Adult Superstores
  • Jockey
  • Sassy Sensations
  • Lace Silhouettes Lingerie
  • Braserie Dearie
  • Other tracked chains

Store footprint

Store map

76 tracked store locations in Pennsylvania. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (28)
  • Soma Intimates (13)
  • Excitement Adult Superstores (4)
  • Jockey (6)
  • Sassy Sensations (2)
  • Lace Silhouettes Lingerie (1)
  • Braserie Dearie (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 V Victoria's Secret logo Victoria's Secret 28
  • 2 S Soma Intimates logo Soma Intimates 13
  • 3 H Hanesbrands logo Hanesbrands 7
  • 4 J Jockey logo Jockey 6
  • 5 E Excitement Adult Superstores 4
  • 6 S Sassy Sensations 2
  • 7 L Levana Bratique 1
  • 8 Y Your Perfect Fit 1
  • 9 H Hosiery Town 1
  • 10 F For the Girls 1
  • 11 T The Ladies Room Lingerie 1
  • 12 B Bra Spectrum 1
  • 13 L LiliBea's 1
  • 14 U Underneath It All 1
  • 15 S Sweet Blossoms Lingerie Boutique 1
  • 16 C Cheeks 1
  • 17 L Lady Love 1
  • 18 I Intimissimi logo Intimissimi 1
  • 19 E Exotic Dreams 1
  • 20 M Mi-Lady Corset Shop 1
  • 21 B Braserie Dearie 1
  • 22 L Lace Silhouettes Lingerie 1

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