Trends · data through July 2026

Department Stores in Orlando-Kissimmee-Sanford, FL

Iceflower tracks 157 stores from 16 department stores chains in Orlando-Kissimmee-Sanford, FL. HomeGoods grew fastest over the last year, ahead of Marshalls and Kohl's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 16
Tracked stores: 157
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HomeGoods and Marshalls sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	H HomeGoods	-	+9.5%
2	M Marshalls	-	+6.3%
3	K Kohl's	-	+6.1%
4	J JCPenney	-	+5.1%
5	M Macy's	-	+1.4%
6	W Walmart	-	-0.2%
7	D Dillard's	-	-1.3%
8	T Target	-	-6.1%
9	B Belk	-	-15.7%

Walmart
Target
T.J.Maxx
Marshalls
Macy's
Kohl's
Dillard's
Other tracked chains

Store footprint

Store map

157 tracked store locations in Orlando-Kissimmee-Sanford, FL. The 7 largest tracked chains are highlighted.

Walmart (56)
Target (21)
T.J.Maxx (17)
Marshalls (16)
Macy's (6)
Kohl's (9)
Dillard's (6)
Other tracked chains

Top tracked chains by store count

1 W Walmart 56
2 T Target 21
3 T T.J.Maxx 17
4 M Marshalls 16
5 K Kohl's 9
6 J JCPenney 8
7 M Macy's 6
8 D Dillard's 6
9 H HomeGoods 6
10 H Homesense 3
11 B Belk 3
12 N Nordstrom Rack 2
13 N Navy Exchange 1
14 B Bloomingdale's 1
15 S Saks OFF 5TH 1
16 S Sears 1

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