Trends · data through July 2026

Department Stores in Lakeland-Winter Haven, FL

Iceflower tracks 30 stores from 10 department stores chains in Lakeland-Winter Haven, FL. Walmart grew fastest over the last year, ahead of JCPenney and Target.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 10
Tracked stores: 30
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walmart and JCPenney sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	W Walmart	-	+5.4%
2	J JCPenney	-	-18.0%
3	T Target	-	-21.2%

Walmart
Target
Marshalls
T.J.Maxx
Dillard's
Kohl's
JCPenney
Other tracked chains

Store footprint

Store map

30 tracked store locations in Lakeland-Winter Haven, FL. The 7 largest tracked chains are highlighted.

Walmart (12)
Target (3)
Marshalls (2)
T.J.Maxx (2)
Dillard's (2)
Kohl's (2)
JCPenney (3)
Other tracked chains

Top tracked chains by store count

1 W Walmart 12
2 T Target 3
3 J JCPenney 3
4 M Marshalls 2
5 T T.J.Maxx 2
6 D Dillard's 2
7 K Kohl's 2
8 B Belk 2
9 H HomeGoods 1
10 M Macy's 1

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