Trends · data through July 2026

Breakfast Restaurants in Jacksonville, FL

Iceflower tracks 53 stores from 14 breakfast restaurants chains in Jacksonville, FL. Waffle House grew fastest over the last year, ahead of First Watch and IHOP.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
14
Tracked stores
53
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waffle House and First Watch sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waffle House logo Waffle House - +2.8%
2 F First Watch logo First Watch - -9.6%
3 I IHOP logo IHOP - -10.4%
4 K Keke's Breakfast Cafe logo Keke's Breakfast Cafe - -24.2%
  • Waffle House
  • First Watch
  • IHOP
  • Keke's Breakfast Cafe
  • The Toasted Yolk Cafe
  • Jax Beach Brunch Haus
  • Brunchville
  • Other tracked chains

Store footprint

Store map

53 tracked store locations in Jacksonville, FL. The 7 largest tracked chains are highlighted.

  • Waffle House (24)
  • First Watch (9)
  • IHOP (4)
  • Keke's Breakfast Cafe (4)
  • The Toasted Yolk Cafe (3)
  • Jax Beach Brunch Haus (1)
  • Brunchville (1)
  • Other tracked chains

Top tracked chains by store count

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