Trends · data through July 2026

Second Hand Shops in New York

Iceflower tracks 126 stores from 43 second hand shops chains in New York. Goodwill grew fastest over the last year, ahead of Thrifty Shopper and Value Village.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
43
Tracked stores
126
Consumer panel
130M+

Growth ranking

Fastest-growing tracked second hand shops chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Thrifty Shopper sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill - -6.5%
2 T Thrifty Shopper logo Thrifty Shopper - -7.8%
3 V Value Village logo Value Village - -13.1%
4 P Plato's Closet logo Plato's Closet - -17.1%
5 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center - -26.5%
  • Value Village
  • Thrifty Shopper
  • Goodwill
  • The Salvation Army
  • Plato's Closet
  • The Salvation Army Family Store & Donation Center
  • Habitat for Humanity ReStore
  • Other tracked chains

Store footprint

Store map

126 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Value Village (9)
  • Thrifty Shopper (13)
  • Goodwill (29)
  • The Salvation Army (12)
  • Plato's Closet (11)
  • The Salvation Army Family Store & Donation Center (11)
  • Habitat for Humanity ReStore (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Goodwill logo Goodwill 29
  • 2 T Thrifty Shopper logo Thrifty Shopper 13
  • 3 T The Salvation Army logo The Salvation Army 12
  • 4 P Plato's Closet logo Plato's Closet 11
  • 5 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center 11
  • 6 V Value Village logo Value Village 9
  • 7 A ABC Super Stores 2
  • 8 H Housing Works Thrift Shop 2
  • 9 A American Thrift Stores 2
  • 10 B Buffalo Exchange 2
  • 11 H Habitat for Humanity ReStore logo Habitat for Humanity ReStore 1
  • 12 M Monk Vintage 1
  • 13 E Eastport Retro 1
  • 14 H Hearts Thrift Store 1
  • 15 T Thrifted logo Thrifted 1
  • 16 S Second Chic 1
  • 17 D Domsey Express 1
  • 18 I Island Thrift 1
  • 19 C Charlie's Place 1
  • 20 S Second Chances 1
  • 21 L Le Point 1
  • 22 U Upper East Side Thrift Shop 1
  • 23 O Out of the Closet logo Out of the Closet 1
  • 24 R Rescued Treasures 1
  • 25 E East Village Thrift Shop 1
  • 26 B Bushwick Market 1
  • 27 B Brooklyn Flea Williamsburg 1
  • 28 C Country Store Thrift Shop 1
  • 29 H Hoosick Statuary 1
  • 30 L L Train Vintage 1
  • 31 B Brewster Gold 1
  • 32 P Pawn Pro logo Pawn Pro 1
  • 33 F Friends NYC 1
  • 34 M MyUnique Thrift 1
  • 35 R Remsen Street Flea Market 1
  • 36 R Regional Flea Market 1
  • 37 U Unique Thrift 1
  • 38 F Fort Drum Thrift Shop 1
  • 39 D Dealz 1
  • 40 C Cure Thrift 1
  • 41 T The Second Show Community Thrift Shop 1
  • 42 F Finger Lakes ReUse 1
  • 43 W Wolcott Buy-Sell-Trade 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.