Trends · data through July 2026

Breakfast Restaurants in Memphis, TN-MS-AR

Iceflower tracks 39 stores from 8 breakfast restaurants chains in Memphis, TN-MS-AR.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
39
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waffle House and IHOP sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waffle House logo Waffle House - +0.4%
2 I IHOP logo IHOP - -10.2%
  • Waffle House
  • IHOP
  • Sunrise Memphis
  • Staks Pancake Kitchen
  • The Toasted Yolk Cafe
  • Big Bad Breakfast
  • First Watch
  • Other tracked chains

Store footprint

Store map

39 tracked store locations in Memphis, TN-MS-AR. The 7 largest tracked chains are highlighted.

  • Waffle House (22)
  • IHOP (10)
  • Sunrise Memphis (1)
  • Staks Pancake Kitchen (2)
  • The Toasted Yolk Cafe (1)
  • Big Bad Breakfast (1)
  • First Watch (1)
  • Other tracked chains

Top tracked chains by store count

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