Trends · data through September 2026

Underwear & Socks in Maryland

Iceflower tracks 35 stores from 10 underwear & socks in Maryland. Victoria's Secret grew fastest over the last year, ahead of Soma Intimates and Hanesbrands.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
35
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Soma Intimates sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +4.1%
2 S Soma Intimates logo Soma Intimates - -13.0%
3 H Hanesbrands logo Hanesbrands - -100.0%
  • Victoria's Secret
  • Soma Intimates
  • Red Light District
  • Knock First
  • The Mistress
  • Intimissimi
  • Calzedonia
  • Other tracked chains

Store footprint

Store map

35 tracked store locations in Maryland. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (16)
  • Soma Intimates (7)
  • Red Light District (1)
  • Knock First (1)
  • The Mistress (1)
  • Intimissimi (2)
  • Calzedonia (2)
  • Other tracked chains

Top tracked chains by store count

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