Trends · data through July 2026

Grocery & Convenience trends in Hull

Iceflower tracks 350 stores from 135 grocery & convenience chains in Hull. M&S Simply Food grew fastest over the last year, ahead of Morrisons and Holland & Barrett.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
135
Tracked stores
350
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Morrisons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food ▲2 +19.8%
2 M Morrisons logo Morrisons - +14.5%
3 H Holland & Barrett ▲2 +14.0%
4 S SPAR ▲1 +12.8%
5 F Farmfoods - +11.6%
6 P Premier - +7.4%
7 A ALDI logo ALDI - +6.8%
8 T Tesco logo Tesco - +2.1%
9 L Lidl logo Lidl - +1.4%
10 O One Stop ▼1 +0.2%
11 C Co-op Food logo Co-op Food ▼1 -1.4%
12 G Go Local Extra ▲1 -1.5%
13 I Iceland - -3.9%
14 S Sainsbury's logo Sainsbury's - -5.0%
15 B Budgens ▲2 -6.2%

Store footprint

Store map

350 tracked store locations in Hull, colored by category.

Top tracked chains by store count

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