Trends · data through September 2026

Supermarkets in Hull

Iceflower tracks 88 stores from 15 supermarkets in Hull. Morrisons grew fastest over the last year, ahead of Sainsbury's and Asda.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
88
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +16.7%
2 S Sainsbury's logo Sainsbury's - +2.8%
3 A Asda logo Asda - +0.8%
4 C Co-op Food logo Co-op Food - -1.8%
5 T Tesco logo Tesco - -4.5%
6 S Sainsbury's Local logo Sainsbury's Local - -17.3%
  • Tesco
  • Asda
  • Morrisons
  • Sainsbury's
  • Co-op Food
  • Sainsbury's Local
  • Indian and Continental Stores
  • Other tracked chains

Store footprint

Store map

88 tracked store locations in Hull. The 7 largest tracked chains are highlighted.

  • Tesco (22)
  • Asda (12)
  • Morrisons (16)
  • Sainsbury's (13)
  • Co-op Food (13)
  • Sainsbury's Local (3)
  • Indian and Continental Stores (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.