Growth
Rural King against its category
The biggest tracked US agricultural services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rural King's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Rural King
|
-1.3% |
| 2 |
A
Agri Supply
|
-1.9% |
| 3 | B Bingham Ag Services - Agronomy Office | -19.2% |
| 4 | A AgCentral Farmers Cooperative | - |
| 5 | U United Ag & Turf | -18.2% |
| 6 | E EverGRO | -1.2% |
| 7 |
F
Freedom Ag and Energy
|
-17.2% |
| 8 | P Producers Cooperative Association | -9.9% |
| 9 |
T
Target Specialty Products
|
-35.4% |
| 10 |
C
Centerra Co-op
|
-0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Rural King locations across 12 US states.
Customer overlap
Who shops at Rural King
Tracked chains Rural King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hardin County Coroner Office
81
F
Fort Campbell Commissary
68
N
Norwalk Inn
64
N
Newark City Water Office
57
H
Heartland REMC
53
Heartland REMC
53
H
Hendricks Power Cooperative
51
Hendricks Power Cooperative
51
W
Warren County Veterinary Clinic
49
P
Posey County
49
M
Mickey Mart
47
Mickey Mart
47
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