Growth
Rural King against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rural King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tractor Supply Co.
|
+1.4% |
| 2 |
F
Fleet Farm
|
+3.3% |
| 3 |
D
D&B Supply
|
+0.1% |
| 4 |
B
Blain's Farm & Fleet
|
-5.8% |
| 5 |
R
Rural King
|
+7.4% |
| 6 |
C
C-A-L Ranch Stores
|
-18.5% |
| 7 |
R
Runnings
|
+3.0% |
| 8 |
M
Murdoch's Ranch & Home Supply
|
+8.1% |
| 9 |
B
BomgaarsSupply
|
+3.0% |
| 10 |
W
Wilco
|
-9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
67 tracked Rural King locations across 12 US states.
Customer overlap
Who shops at Rural King
Tracked chains Rural King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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