Growth
VIP Smoke Shop against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VIP Smoke Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.9% |
| 2 |
B
BoxLunch
|
-11.6% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.4% |
| 5 | V VIP Smoke Shop | -32.3% |
| 6 |
T
The Paper Store
|
-2.4% |
| 7 | V Vance Outdoors | -15.0% |
| 8 | D Disney Springs Marketplace | -12.2% |
| 9 |
P
POP Mart
|
- |
| 10 | B Bronner's CHRISTmas Wonderland | -11.9% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked VIP Smoke Shop locations across 7 US states.
Customer overlap
Who shops at VIP Smoke Shop
Tracked chains VIP Smoke Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cold Spring
100
C
Cincinnati Reading Center
69
F
Florence Mall
68
N
Norwood Mound
60
M
Mr Vapor Smoke Shop
57
L
Lord Smoke Shop
54
T
Trend Smoke and Vape
49
V
VIP Smoke Shop - Mason
42
I
IM Dazed
40
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