Growth
Victor's Taco Shop against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victor's Taco Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Victor's Taco Shop locations across 2 US states.
Customer overlap
Who shops at Victor's Taco Shop
Tracked chains Victor's Taco Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mellon Chiropractic Office
100
D
Del-Co Drive Thru
50
X
Xenia Liquor Store
33
A
Ale Wine & Spirits
27
K
Kroger GLRDC
25
S
Speed Zone Carryout
25
M
Miami Valley Wine & Spirits
22
S
Scoreboard Pub & Grill
22
D
Dorothy Lane Market
21
Dorothy Lane Market
21
C
Columbia Power & Water Systems
21
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