Growth
Urban Bird Hot Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Urban Bird Hot Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 50 |
U
Urban Bird Hot Chicken
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Urban Bird Hot Chicken locations across 1 US state.
Tracked stores by state
- Texas 21
Customer overlap
Who shops at Urban Bird Hot Chicken
Tracked chains Urban Bird Hot Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cinemark Hollywood Movies 20
48
Cinemark Hollywood Movies 20
48
P
Pitstop Express
42
C
Checkpoint
37
B
Bayou City Wings
34
H
Houston Freightliner
33
J
Jimmy Changas
31
G
Guidry's Cajun Kitchen
30
C
Culture Shock
28
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